Amazing collaborative experience.
We weren't a team, we were a family. We had each other's backs and helped one another grow. So many laughs and great times. The camaraderie was real and hype.
A new level of creative.
No ideas left behind! We gave intensive care to each of our ideas and refined them to our core message.
Origin of the message we could all get behind.
Our team was at a loss with finding a message for Gen z. We new we wanted to focus on indeed's slogan, which involves the term "better," but how could we communicate that?
I attended an optional session after hours and had to walk a few miles to get there. I was tired and began thinking out loud to the team, "What if we made this question the center of our campaign?" I said, "ask the audience, what does better mean to you?" and thus something great was born.
Session attendees and I after sharing the idea with the team.
Awarded for my Creative Contributions
The Golden Gliddy: an award to celebrate innovative and outstanding creative excellence.
“Tayonna started the semester as a very quiet member of the creative team. I was a little worried that her voice might be drowned out by stronger more extroverted personalities on the team. But over the course of the semester, we saw her grow into a formidable creative leader. When I read her six-page manifesto on the creative direction of the campaign I immediately had a moment where I had to collect myself. It was a moment of recognition of one creative director’s mind to another. When I saw her billboard design I beheld a breakthrough moment. Tayonna has the ability to operate above the work - and see the bigger picture. Her ability to express, articulate, and advocate for creative ideas, directions, and approaches is exactly what seasoned creative directors do. I think there are big things in store for you, Tayonna, and I predict that this Gliddy will be the first of many awards you will accept in your creative career. Congratulations.”
- Matthew Wilson
