UI Design + Some UX
De Libero UI Checkout Process
Target Audience: 20ish-40 year olds looking for high quality leather fashion to bring som edge into their lives. I used research from by branding project on this said company and built a persona around it. I also hand-wrote an empathy map to better understand the user.
Requirements
Personas & Context Scenerios
Design
Wireframe & Prototype
Prototype
Build a prototype of the checkout process
Persona
Story of Jermey
Meet Jeremy, a 25-year-old rebel with an unwavering passion for men's fashion. He thrives in the vibrant nightlife scene and goes on camping trips with his crew, always donning his high-quality drip. But fate dealt him a cruel blow when he left his beloved leather jacket on a heartless bus. Seeing his friends rocking their jackets intensifies his longing, leaving him feeling uncool and unable to fully enjoy his favorite outdoor activities. Jeremy craves a new leather jacket that sets him free, one that combines supreme quality with seamless compatibility, completing his edgy ensemble. However he wishes for more than just any leather jacket; he seeks a symbol of liberation, a piece that epitomizes his untamed spirit. It must possess unparalleled craftsmanship, seamlessly intertwining with his vast collection of accessories, selling his undeniable charisma and unbridled allure.
Context Scenarios & Sketching
Identifying Features
I write scenarios in which someone uses the app or website with a detailed description of what pages they are viewing and what they do. This helps me identify what features are needed and where so understand how the user will interact with it. From there I can start sketching out ideas.